Prior to entering or expanding into the international market you need to qualify and quantify the suitability of the product for the market. US companies either develop the feature requirements at time of initial development or allow for added functionality or features that can be added at a later date. International companies do the same but in reverse. Whichever route the client takes it does not change the need to Validate the product, Identify the market and Quantify the potential revenue and costs. Please click one of the following for further information: We anticipate if the appropriate research has been carried out then the client will be in a position to determine whether his products will be suitable for sale within the International market place and that future product development needs are understood and planned. Based upon the market analysis and associated revenue and expense projections the client can make the necessary decisions on whether he wants to enter or expand into the international marketplace. The initial consulting phase provided market analysis that both qualified and quantified the specific geographic and vertical markets. These recommendations should be used to decide on where and how Market Entry should be accomplished.